- PII
- S0132-16250000616-3-1
- DOI
- 10.7868/S50000616-3-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 304 / Sotsialogicheski issledovania. Issue 8
- Pages
- 100-107
- Abstract
- The article reveals the essence of the social process of medicalization, examines the specifics of health sociology, identifies advertising communication strategies for creating an image of norm and pathology on the example of a specific disease, and also presents possible negative consequences of these processes for society and self-preservation behavior of an individual.
- Keywords
- medicine, sociology of medicine, social engineering, market relations, commercialization of social relations, medical services, advertising, health industry, mass communication
- Date of publication
- 05.08.2009
- Year of publication
- 2009
- Number of purchasers
- 0
- Views
- 602
RAS Global AffairsПроблемы Дальнего Востока Problemy dalnego vostoka
- ISSN (Print) 0131-2812
- ISSN (Online) 2712-9098
MEDICALIZATION AND AESTHETICIZATION OF HEALTH IN ADVERTISING COMMUNICATION
Indexing
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library