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REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH
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REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH
Annotation
PII
S0132-16250000616-3-1
Publication type
Article
Status
Published
Authors
Farkhad Ilyasov 
Edition
Volume 323 Sotsialogicheski issledovania. Issue 3
Pages
112-116
Abstract
The article introduces the concept of " representativeness of survey results”, shows the specifics of determining the General population in marketing, justifies and illustrates the empirical approach to determining the representativeness of survey results and the sample size.
Keywords
representativeness of the sample, representativeness of the survey results, reconstruction of the General population, distribution of responses
Date of publication
05.03.2011
Number of purchasers
1
Views
400
Readers community rating
0.0 (0 votes)
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Additional sources and materials

1. Svafford M.S., Kosolapov M.S., Kozyreva P.M. Mezhdunarodnye standarty otsenki kachestva sotsiologicheskikh obsledovanij // Mir Rossii. 1999. № 1–2. S. 285–286.
 2. Jejts F. Vyborochnyj metod v perepisyakh i obsledovaniyakh. M.: Statistika, 1976. Yakusheva A.A. Formirovanie vyborki: poisk novykh vozmozhnostej // Sotsiol. issled. 2007. № 8. Tulebaeva A.A. Reprezentativnost' vyborki v issledovanii sotsial'nykh ob'ektov. Avtoref. dis. ... kand. sotsiol. nauk. Ekaterinburg, 2010.
 3. Rabochaya kniga sotsiologa. M.: Nauka, 1977. S. 257–297.
 4. Davydov A.A. Reprezentativnost' vyborki // Sotsiol. issled. 1990. № 1. S. 117.
 5. Bozhkov O.B. Ehta neulovimaya general'naya sovokupnost' // Sotsiol. issled. 1987. № 3.
 6. Churikov A. Sluchajnye i nesluchajnye vyborki v sotsiologicheskikh issledovaniyakh // Sotsial'naya real'nost'. 2007. № 4. S. 89.

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