RAS Global AffairsПроблемы Дальнего Востока Problemy dalnego vostoka

  • ISSN (Print) 0131-2812
  • ISSN (Online) 2712-9098

REGIONAL BRANDING AS A TOOL FOR POSITIONING THE IMAGE OF TRANS-BAIKAL REGION IN THE SYSTEM OF INTERREGIONAL RELATIONS OF RUSSIA AND CHINA

PII
S0131-28120000619-5-1
DOI
10.7868/S20000619-5-1
Publication type
Article
Status
Published
Authors
Volume/ Edition
Volume / Issue 6
Pages
116-122
Abstract
The author justifies the need and work directions to elaborate a positive image of the Trans-Baikal region. The basic theoretical findings, related concepts and definitions are analyzed.
Keywords
REGIONAL BRAND, REGIONAL IMAGE, INTERNATIONAL IMAGE OF TRANS-BAIKAL REGION
Date of publication
01.11.2010
Year of publication
2010
Number of purchasers
2
Views
806

References

QR
Translate

Индексирование

Scopus

Scopus

Scopus

Crossref

Scopus

Higher Attestation Commission

At the Ministry of Education and Science of the Russian Federation

Scopus

Scientific Electronic Library