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The Decline of the U.S. «Soft Power»
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The Decline of the U.S. «Soft Power»
Annotation
PII
S268667300016898-7-
DOI
10.31857/S268667300016898-7
Publication type
Article
Status
Published
Authors
Korney Kozlov 
ORCID: 0000-0002-6741-4764
Affiliation: Institute for the U.S. and Canadian Studies, RAS
Address: Russian Federation, Moscow
Edition
Issue 10
Pages
63-77
Abstract

Joseph S. Nye, Jr, the author of both “soft power” and “smart power” conceptions, defined it as an ability to achieve country’s goals in the world politics via promoting its democratic values, freedom of speech, its political culture and an attractive international image. The “soft power” approach was successful enough at the turn of the 20th century, but George W. Bush’s militant foreign policy and two wars in Iraq and Afghanistan considerably damaged the U.S. image and the world attitude. In spite of Barack Obama’s efforts to improve the situation, recently, while Donald J. Trump’s presidency, the country has continued to lose its positions in the rating of the "soft power", and the author analyzes the reasons of it.

Keywords
soft power, hard power, smart power, IT- corporations, freedom of speech, mass-media, democracy, decline, COVID-19, Donald J. Trump, Joseph Biden
Received
03.07.2021
Date of publication
01.10.2021
Number of purchasers
16
Views
1406
Readers community rating
0.0 (0 votes)
Previous versions
S268667300016898-7-1 Дата внесения правок в статью - 30.09.2021
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References

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