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Soft Power Methods In Politics And Economics
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Soft Power Methods In Politics And Economics
Annotation
PII
S020736760023987-4-
DOI
10.31857/S020736760023987-4
Publication type
Article
Status
Published
Authors
Sergei Chernykh 
Occupation: Chief Scientific Associate
Affiliation: Institute of Economy of the Russian Academy of Sciences (RAS)
Address: Moscow, Russian Federation
Edition
Issue 1
Pages
27-36
Abstract

The well-established definition of "soft power" is a form of political power that involves the ability to achieve desired results on the basis of voluntary participation, sympathy and attractiveness, as opposed to "hard power", which implies compulsion. The article analyzes theoretical and methodological approaches to the possibility of using not only in politics, but also in economics soft power methods, which, in the author's opinion, can become part of the management policy aimed at using public (open, accessible and collective) methods of influence.

Keywords
soft power, politics, economy, public administration, digitalization
Received
25.01.2023
Date of publication
26.01.2023
Number of purchasers
15
Views
590
Readers community rating
0.0 (0 votes)
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S020736760023987-4-1 Дата внесения правок в статью - 25.01.2023
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References

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