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IS IT POSSIBLE TO SWITCH FROM ADVERTISING COMPETITION TO QUALITY COMPETITION
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IS IT POSSIBLE TO SWITCH FROM ADVERTISING COMPETITION TO QUALITY COMPETITION
Annotation
PII
S0132-16250000616-3-
Publication type
Article
Status
Published
Authors
Farkhad Ilyasov 
Edition
Volume 303 Sotsialogicheski issledovania. Issue 7
Pages
95-100
Abstract
The article analyzes the place and functions of the Institute of advertising in modern society. Negative social and economic consequences of aggressive advertising are revealed. An approach to freeing citizens as consumers from the manipulative influence of advertising is proposed.
Keywords
social functions of advertising, types of advertising, manipulative influence, advertising competition
Date of publication
05.07.2009
Number of purchasers
0
Views
530
Readers community rating
0.0 (0 votes)
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S0132-16250000616-3-1 Дата внесения правок в статью - 04.11.2020
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Additional sources and materials

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 2. Il'yasov F. N. Politicheskij marketing. Iskusstvo i nauka pobezhdat' na vyborakh. M.: IMA-press, 2000.
 3. Shiller G. Manipulyatory soznaniem. M.: Mysl'. 1980; Dotsenko E. L. Psikhologiya manipulyatsii: fenomeny, mekhanizmy i zashita. M.: CheRo, 1997. S. 158 - 160; Zimbardo F., Lyajppe M. Sotsial'noe vliyanie. SPb: Izd-vo Piter, 2000.
 4. Belyaev I. I. Ocherki psikhogigieny. M.: Meditsina, 1973.
 5. Il'yasov F. N. Psikhofizika: poiski reklamnogo kachestva // Reklamnyj mir. 2000. N 8, S. 20; On zhe. Reklamosposobnost' tovarnoj upakovki // Tara i upakovka. 2000. N 6. S. 16 - 17; On zhe. Proekt Tor 10 // Reklamnyj mir. 2000. N 10. S. 26; Dmitrieva A. V prazdnik i u vorob'ya pivo // Reklamnyj mir. 2001. N 1. S. 28; Il'yasov F. N. Reklamosposobnost' pivnoj tary // Reklamnye tekhnologii. 2001. N5. S. 2 - 4; On zhe. Izmerenie reklamosposobnosti bankovskikh tovarnykh marok // Reklamnye tekhnologii. 2002. N 3. S. 18 - 19; On zhe. Fokus-gruppy v marketinge i reklame // Reklamnye tekhnologii. 2003. N 1. S. 6 - 11.
 6. Il'yasov F. N. Patent RF N2293517 ot 20.02.2007 na izobretenie: "Sposob opredeleniya aktivnosti vliyaniya reklamnogo stimula na potrebitelej" (metod stimul'nogo differentsiala - "STD"). 
 7. Elyakov A. D. Informatsionnaya peregruzka lyudej // Sotsiol. issled., 2005. N5. S. 114 - 121.
 8. Moskovichi S. Vek tolp. M.: Tsentr psikhologii i psikhoterapii. 1996.

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